Introduction
This
assignment is about developing and formulating distribution plan and
promotional strategy that are used and applied as marketing tactics by
different organizations.
Marketing Place Distribution
strategy
As
far as the distribution strategy is concerned, there is need to understand the
importance of target market, selection of distribution channels and location in
an appropriate manner. Actually, this is the way or method through which the products
or services are gone through different distribution channels. After going
through different channels, finally the product is reached to the end user. It
can be said in other way that from where and how the consumers will buy the
product or service (McDonald
& Wilson, 2011) . There are other assignment help that make this
activity crucial and effective in order to reach target market. These factors
can be considered such as the location of the business, location of target
market, how to reach target market. The stocking means the warehousing of
stocks should also be perceived as significant and important factor. How the
stocks or goods will be transported that becomes another key factor as well (McDonald
& Wilson, 2011) .
Locating the Business
The
location of business does relate to the different aspects that need to be
assumed and assessed in the assignment writing service. These are related to retailing direct to public or
working through an intermediary. The convenience element should also be focused
because customers will visit the business place. The location of target market
is crucial when planning about locating the business (Ferrell &
Hartline, 2012) .
There is need to understand the fact that how much exposure will this business
get and in what manner. The competitors along with their complete information
including their presence and location should also be considered. There is need
to focus about occupancy cost as well.
Channels of Distribution
The channels of
distribution can be explained through the help of following diagram (Rosenbloom,
2011) .
Figure 1: Channels of Distribution (Rosenbloom, 2011)
The
above figure has shown the complete way in which channels of distribution will
work and in what manner when you ask write my assignment.
Logistics
Logistics
is all about developing the plan that will provide basis and ways through which
the control and implementation of physical flow of raw materials including the
final or finished goods to the end consumers becomes possible (Christopher
& Peck, 2012) .
Indication of Strategies
There
could be different kind of strategies that can be indicated in order to cater
and fulfill the demands of target market. The first strategy that will be used
is the usage and application of stores that are located in different regions (Hollensen,
2015) .
This strategy will be used because of the fact that the stores are already
present and available therefore they could be utilized in order to stock and
place the goods or services in an appropriate manner. In this way, the target
market can be effectively catered as the goods and services will be available
in different regions where the stores are already available. This will make the
distribution strategy effective as the target market can easily access the
required goods or services in a convenient manner. The other strategy that can
be utilized in order to support or enhance the distribution plan (Hollensen,
2015) .
Selling
goods or services through online method could become cost effective and
reliable as well. In today’s scenario, markets are becoming global through the
help of going online as it helps in increasing sales and at the same time many
prospective clients or customers are encouraged to visit the shops or stores
online (Hollensen, 2015) . This can add the
population of target market in the near future. The third strategy is not cost
effective and it is expensive and time consuming as well. Therefore, the third
strategy that is to hire sales team and sell products to supplier and doing
campaign door to door is not appropriate and feasible (Hollensen,
2015) .
Recommend Three Strategy Options
There
can be different kinds of strategy options that can be provided in order to get
products or services out to the customer base. The first strategy option that
can be used is the application and usage of Social Media (Rosenbloom,
2011) .
There are different kinds of websites like Twitter, Facebook and Google+ that
offer platforms and ways through which the products or services can be easily
marketed to the target market in a desired manner. Social media provides opportunities to
potential customers to analyze and assess the products or services of the firm
in a different manner. This strategy is more effective when it comes to
developing close and long-term relationship with the target market. In this way,
the target market is associated with the firm and perceives the firm as their
own company and at the same time, the distance between the customer and
organization is decreased (Rosenbloom, 2011) .
The
other strategy option is to conduct an event in the name of customer
appreciation in which free refreshments and door prizes can be provided to the
loyal and valued customers in a desired manner (Rosenbloom, 2011) . These events should
be conducted in the company outlets as it will increase the awareness about the
firm and at the same time, costumers will be able to become part of these
events. The clients or customers other than target market can also visit these
events and could become the target market in the near future. The other
strategy is about the after sales customer survey in which customer feedback is
observed and their personal experiences with the products or services also
noted (Rosenbloom, 2011) .
Key Types of Marketing Materials
There
is need to understand the importance of key types of marketing materials that
could be developed in order to successfully compete in the market. The product
or service should be defined first along with the identification of target
market (Hollensen, 2015) . The credibility of
an organization should also be enhanced in an appropriate manner. The focus
should remain on continuous basis so that time and money resources can be used
properly (Hollensen, 2015) .
Action Steps
There
could be different sorts of actions that can be taken in order to move the
distribution plan in an effective manner.
The first action step is about how the distribution plan can be executed
as marketing mix can be useful in the execution of distribution plan in a
desired manner. The marketing mix involves product, price, place and promotion (McDonald
& Wilson, 2011) . The product should follow and complete
the product lifecycle stage and it should be either intangible or tangible. The
price will effect directly the selling of product and it should be considered
in the execution of distribution plan. Placement or place involves how the
product will be provided to end users and where it will be placed or present
for target market or end users. The
promotion also plays a key role to market and sell the product and who will be
responsible for doing the promotion is significant (McDonald
& Wilson, 2011) .
The
next action step is when the distribution plan should be executed. The right
timing and right tactic for executing the distribution plan is important in the
success of distribution plan. The product or service demand and the time of
distribution of product are critical in effectively executing the plan. There
is need of focusing on the strategy that will assess the timing of distribution
plan (McDonald & Wilson, 2011) . The right time will
definitely serve the purpose of the firm. The last action step is the
involvement of those personnel who will be involved in the execution of the
plan. These personnel could be entire marketing team consisted of sales
executives, marketing professionals along with suppliers, wholesalers, dealers
and retailers (McDonald & Wilson, 2011) .
Conclusion
An
effective and result oriented marketing distribution plan is desirable for
every organization whether working physically or online. There is need to
understand the importance and contribution of promotional strategies that makes
the distribution plan effective and efficient.
